Written and directed by

Anette Baldauf and Katharina Weingartner

Quotes

»This film is terrific. It tells the viewers not only the theory of great shopping centers and urban design, but gives them the sense of it through dense visual and sound texture.«
--MICHAEL GRUEN, LAWYER, NEW YORK

»How the Viennese architect Victor Gruen went to the US and invented the shopping mall thatconquered the world.«
--SALZBURGER NACHRICHTEN

»A wonderful evocation of the heroic and poignant career of an architect central to shaping the form and character, for better and worse, of the modern city.«
--MICHAEL SORKIN, ARCHITECT, NEW YORK

»It is particularly important that this film was made in Vienna, the city of Gruen's birth, which clearly shaped his concept of urbanity. It is certainly a valuable contribution to urban studies.«
--MARGRET CRAWFORD, URBAN PLANNING AND DESIGN, UNIVERSITY OF HARVARD 

»Angereichert um viele Originaldokumente, wird Der Gruen Effekt zu einer Analyse modernen Lebens, zeigt architektonische Eleganz und visionäre Kraft – und wie sie vom Kapitalismus pervertiert wurde.«
--DER STANDARD

Press

»Der Norden mitten im Süden« → Die Presse Spectrum, Architektur & Design XIII

»Ungewollte Vaterschaft« → Neue Vorarlberger Tageszeitung

»Victor Gruen, Vater eines ungeliebten Kindes« → Der Standard

Further Links

Victor Gruen Papers → Zum PDF

Anette Baldauf: Entertainment Cities. Stadtentwicklung und Unterhaltungskultur. → Zum Artikel

Wall: Victor Gruen. Rezension von Alex Walls Buch. (Deutsch) → Zum Artikel

Alex Wall: Victor Gruen. From Urban Shop to New City (Book, english) → Read here

Jeffrey Hardwick: Mall Maker: Victor Gruen, Architect of an American Dream (English) → More info

Malcolm Gladwell: The Terrazzo Jungle. Fifty years ago, the mall was born. America would never be the same.
In: The New Yorker, March 15, 2004. → Read here

Crew

Written and directed by
Anette Baldauf and
Katharina Weingartner

Camera: Markus Wailand, Attila Boa, Wolfgang Lehner

Editing: Karina Ressler

Sound: Klaus Kellermann

Producer: Markus Wailand

Executive Producers: Markus Wailand, Katharina Weingartner

Music: Bernhard Fleischmann, Four Tet, Plasticman, Reverend Billy and The Church of Stop Shopping

Festivals & Awards

Austrian Cultural Forum New York, Feb. 2011
→ acfny.org

Austrian Cultural Forum New York, Oct. 2011
→ acfny.org

Architecture & Design Film Festival (ADFF), Chicago, April 2012
→ abc7ny.com

Museumsquartier, Q21, Architekturzentrum Wien, Aug 2012
→ mqw.at

Design Onscreen Film Festival at the Venice Architecture Biennale, Aug 2012
→ archdaily.com

DADo, the film society of the Robin Boyd Foundation, Melburn, Jul. 2013
→ architectureau.com 

Rent or Buy

→ hoanzl.at 
→ amazon.de